Purpose: The article examines the potential of touristic and recreational resources of the mountain of Ajara (Georgia) and the territorial organization of tourism development dynamics on the basis of a sustainable system in the region. Design/methodology/approach: In order to achieve the study outcomes, the priorities of tourism development in study region under the rational nature management conditions were defined by means of quantitative and qualitative indicators of traditional methods,

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... ological studies, balanced theory and the coordination failure theory. Findings: The paper covers the resource potential existing in the region, which might be involved in tourism business development and is confirmed in businesses' structural adjustment in an attempt to increase the efficiency of social-economic development. Practical implications: On the background of worsened the ecological and social-economic condition in the region, the ways solving the existing issues are grounded by rational nature management methodology. Originality/Value: On the basis of lack of land, the existence of ecological problems and seasonal unemployment of labor on the basis of assessment of natural and resource potential of the region the efficiency of businesses' structural adjustment and tourism perspectives are shaped and proposed.