The Semantic Correlation of Priming Effect

小东 代
2016 Advances in Psychology  
Priming effect is the changing of processing target stimulus in the speed, accuracy and reaction tendency under the action of priming stimulus. There are three kinds of model of priming effects: spreading-activation model, compound-cue theory and distributed memory model. The former two theories are based on the associative relationship priming effect theory, the last theory is based on the theory of semantic correlation of priming effect. The research discussed the problem that the priming
more » ... hat the priming effect is based on the semantic correlation or based on the associative relationship adopting the eye movement research techniques. The experiment is within-subjects design by a single independent variable of three levels (semantic distance: 1, 3, and 5). It measured the graphical semantic judgment process of 30 college students. Results show that the bigger the semantic distance is, the stronger the eye reaction is, the weaker the priming effect is; the smaller the semantic distance is, the weaker the eye response is, the stronger the priming effect under controlling for other factors is. Priming effect is not based on the associative relationship, but based on semantic correlation. This study supports the priming effect of distributed memory model.
doi:10.12677/ap.2016.611144 fatcat:f5dzowezmbemtkvikldk3ixg7u