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The demands of work in this current atmosphere of globality, complexity, fierce competition, information technology, and employees' varied responses to it all -constitute an unprecedented opportunity for psychologists consulting to business. Ten trends are presented to illustrate the distinctive impact psychology could have in the workplace...IF. Absent reinvention within psychology, the author questions the likelihood of psychology actualizing its full potential in the workplace.doi:10.1037/1061-4087.53.1.10 fatcat:oijg2fopjnh3xkzkkplnggklye