This exploratory study is concerned with phenomenon of the risk of investing in capital market, which is often distressing and being perceived negatively by public/investors. Intentionally, it's establishing the main reasons for the public lack of interest toward capital market investment products. The understanding of professional perception in capital market such as broker relies on the phenomenon of risk of investing in capital market had been proposed of this study. Therefore, phenomenology

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... research approach is chosen to reveal participant perception based on participant's experiences through in depth interview technique. The result of this exploratory suggests that trust may become one of key element to change public's perception, which very often already negative toward capital market. Investors need security assurance toward the investment fund; the broker must be able to assure the trust that has been given by the investor through the verification of the broker's capabilities and knowledge. ABSTRAK Studi eksplorasi ini terkait dengan fenomena risiko investasi di pasar modal yang sering memprihatinkan dan dipersepsikan negatif oleh publik atau investor. Tujuannya adalah menetapkan alasan utama kurangnya minat publik terhadap produk investasi pasar modal. Pemahaman persepsi profesional di pasar modal seperti pialang bergantung pada fenomena risiko investasi di pasar modal yang telah diusulkan dalam penelitian ini. Oleh karena itu, pendekatan penelitian fenomenologi dipilih untuk mengungkapkan persepsi peserta penelitian berdasarkan pengalamannya melalui teknik in depth interview. Hasil eksplorasi ini menunjukkan kepercayaan yang mungkin menjadi salah satu elemen kunci untuk mengubah persepsi publik, yang sering negatif terhadap pasar modal. Investor membutuhkan jaminan keamanan atas dana investasi mereka, pialang harus mampu menjamin kepercayaan yang telah diberikan oleh investor melalui verifikasi kemampuan dan pengetahuan dari pialang.