M. Natarajan
2002 DESIDOC Bulletin of Information Technology  
This article deals with the definitions of marketing and the strategies for marketing. Forward marketing, internal marketing and reverse marketing are explained in detail with the marketing plan. The promotional aspect and advertisement of marketing are explained. To provide quality services librarians should consider five attributes of IT products and services. Also the use of e-mail as a marketing tool is explained with the mailing list functions and discussion groups. The pros and cons of
more » ... same are given in brief. © Find ing out what the cus tom ers want and need and chang ing when nec es sary to meet their needs. © It en com passes all as pects of a li brary from iden ti fy ing cli ents to de ter min ing the ser vices one of fer. © It is hu man ac tiv ity di rected at sat is fy ing wants and needs through an ex change pro cess. It has to do with find ing out what peo ple want and need, and then re spond ing to those needs. © It is the man age ment pro cess, which iden ti fies, an tic i pates and sup plies cus tomer re quire ments ef fi ciently and prof it ably. © It means many things to many peo ple. While to some it is sell ing, to oth ers, it is a pro mo tional ac tiv ity. © Mar keting is plan ning that fo cuses on prod ucts, place or mode of de liv ery, ad just ment of cost/price to the mar ket and pro mo tion to spe cif i cally tar geted seg ments of the spe cial li brar i ans mar ket.
doi:10.14429/dbit.22.3.3566 fatcat:gmuemvj2vnc3vmpzo63odfjc7a