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Advanced analytics: opportunities and challenges
2009
Industrial management & data systems
Purpose -Advanced analytics-driven data analyses allow enterprises to have a complete or "360 degrees" view of their operations and customers. The insight that they gain from such analyses is then used to direct, optimize, and automate their decision making to successfully achieve their organizational goals. Data, text, and web mining technologies are some of the key contributors to making advanced analytics possible. This paper aims to investigate these three mining technologies in terms of
doi:10.1108/02635570910930073
fatcat:i6emgwkcxrcrhd6bql4ndirxue