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Machine Learning and Technostress as Important Aspects for Improving the Performance of Data Scientists in Contemporary Marketing Contexts
2021
Based on recent developments caused by the big data revolution, data science has massively increased its importance for businesses. Within the marketing context, various types of customer data have become available in enormous amounts and need to be processed as efficiently as possible for creating valuable knowledge. Therefore, data scientists' performance has become crucial for marketing departments to achieve competitive advantages in the modern highly digitalized economy. Within the raising
doi:10.15495/epub_ubt_00005398
fatcat:nvaoa7zd6fcu7ovn2dsyqp4nd4