Process of creation social innovation as a example of innovation in services according to the case of Culture and Creative Industries Incubator in Szczecin
European Journal of Service Management
JEL classification M31, M39 M20, M29 Abstr act There is a growing need to reconcile the global discourse around the cultural and creative industries with the needs of the local community in building both creative places and initiatives, including the creation of social innovation which will contribute to make changes and building social capital which refers not only to the institutions, relationships, but also to norms that shape the quality and quantity of a society's social interactions. With
... respect to the local culture and creative industries in Szczecin, Culture Incubator was established to bring together artists working in the fields of culture, arts and heritage. The activities are concentrated in the Incubator of Culture to contribute to strengthening regional potential of cultural diversity and its ability to implement innovative solutions and services that improve the quality build added value to the life of the local communitys. European Journal of Service Management Monika Tomczyk, Monika Spychalska-Wojtkiewicz artistic community. The results show a lot of different drivers, and a combination of factors that determine success in the organization of creative culture in the regional market. Literature review The ambiguity of the concept of innovation provides many opportunities for its interpretation. This aspect offers the possibility of examining innovation on many levels, in a way convenient for many customers, and thus, brings the opportunity to grow economies through innovation, creative skills not only scientists, researchers, but also other members of societies in different forms not only technological developments but and social (Olejniczuk--Merta, 2013) . By analyzing models of innovation we can see that innovation is not only the result of the evolution of economic phenomena but also social processes involving people on many levels and from different backgrounds not only in economical approach. We can observe rapid development of the concept of innovation in a social context. Just as a general term innovation and also social innovation is defined broadly and in many ways. According to the European Commission's concept of social innovation means developing new ideas, services, with the participation of public and private stakeholders, including civil society, to better solve social problems and improve social services (Figure 1 ). Considering the social innovation wider in general, it should be interpreted as new ideas, products, or models for actions that meet societal needs and create new social relations and cooperation between different interest groups in society (Kwaśnicki, 2013) .