Istria is the westernmost county and largest peninsula of the Republic of Croatia. It is the closest Mediterranean destination to Central European countries. Possibly the greatest efforts are being made in tourism, the most important and fastest growing market on which the greatest hopes for the region's development have been placed. Daily during the summer season, there are about 200,000 tourists staying in Istria. Over the past fifteen years, Istria as a tourist destination has been

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... a process of repositioning and restructuring aimed at making it a distinctive, competitive and prestigious lifestyle destination in the next short-term period. Ambitions focus exclusively on product and service quality capable of providing guests a unique, unforgettable experience and arousing positive, warm emotions. In this context, various types of special-interest tourism are a vital tool in achieving the above objectives. Staying abreast of the trend of designing special-interest tourism offerings, in recent years Istria has begun to develop certain types of special-interest tourism-in particular, agritourism, sports and recreational tourism, health tourism, food and wine tourism-with the aim of prolonging the tourist season. In keeping with the trends of demand, Istria will need to intensify this development.