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VENDOR CAPABILITY AND ITS INFLUENCE ON BUYING DECISIONS IN B2B PURCHASE ENGAGEMENTS
Executive summary: B2B purchase decisions are evolving as more scientific in nature. Purchase processes have become more process oriented over time. This has led to various engagement models between B2B buyers and sellers. This paper tries to study some of these engagement models and understands the implications of Vendor's capability and its influence on B2B buying decisions. This study is has referenced papers from 1970 to 2019. Relevance of the study: this Study is very relevant in thedoi:10.5281/zenodo.7157384 fatcat:vd4fungbebdxvaagr4otetqvk4