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STRATEGI PEMASARAN TEH HITAM MERK "ALAM DEMPO" PADA CV. KARYA SEJAHTERA PAGAR ALAM
This study aims to determine the main criterion used in marketing strategies and the strategies marketing appropriate and effective in marketing black tea brands "Alam Dempo" on CV. Karya Sejahtera. The primary data was obtained from interviews and secondary data obtained from the data from of the company, regulations, and others data from the related agencies. The data was analyzed by using the AHP (Analytical Hierarchy Process) with Application Expert Choice 11. The results of research showdoi:10.31186/jagrisep.15.2.213-222 fatcat:2jaxzbb24rdl3cn6tdfw765zda