NEUROPHYSIOLOGICAL EVIDENCE IN IDEA GENERATION: DIFFERENCES BETWEEN DESIGNERS AND ENGINEERS

S. Colombo, A. Mazza, F. Montagna, R. Ricci, O. Dal Monte, M. Cantamessa
2020 Proceedings of the Design Society: DESIGN Conference  
AbstractThe paper describes the rigorous implementation of a validated methodological experimental protocol to divergent and convergent thinking tasks occurring in Design by neurophysiological means (EEG and eye-tracking). EEG evidence confirms the findings coherently to the literature. Interesting is the confirmation of such results through eye-tracking ones, and further evidence emerged. In particular, neurophysiological results in idea generation differ between designers and engineers. This
more » ... tudy was supported by a multidisciplinary team, both for the neuropsychological and data analysis aspects.
doi:10.1017/dsd.2020.161 fatcat:ow57rw3i2jgztlosqadcflbqly