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Personalized recommendation of Points of Interest (POIs) plays a key role in satisfying users on Location-Based Social Networks (LBSNs). In this paper, we propose a probabilistic model to find the mapping between user-annotated tags and locations' taste keywords. Furthermore, we introduce a dataset on locations' contextual appropriateness and demonstrate its usefulness in predicting the contextual relevance of locations. We investigate four approaches to use our proposed mapping for addressingarXiv:1806.05736v1 fatcat:lblylvjqpbh2vlppf55s5alssi