Teaching Audience Analysis with Presidential "Victory" Speeches

Kevin T. Jones
2015 Communication Teacher  
Objective: To demonstrate for students how effective audience analysis contributes to writing a great speech by comparing two presidential speeches on a similar topic. One speech illustrates excellent audience analysis, and the second speech illustrates less effective audience analysis. Time Required: Single class: 40-50 minutes (or longer depending on instructors lecture time and unit goals)
doi:10.1080/17404622.2015.1028559 fatcat:bt6osvtxevbyhhhvufmi26njfq