Fairy tale is one of the local wisdom of society that can be used as media of character education values of character in children since early age. Important character education is instilled from an early age because in this, golden period is the most effective time in providing knowledge and understanding as well as the inculcation of character education. The purpose of this study is to examine the values of character education in fairy tales that can be embedded in early childhood in

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... en education institutions. This research uses a qualitative method. Data collection techniques in this study are literature studies and in-depth interviews with Malay cultural figures. From the research, results obtained data that the tale of Malay titled Princess at Pucuk Kelumpang has character education values that include leadership and responsibility, patience, loyalty, and honesty. The values of character education are derived from local cultural knowledge and values that are delivered orally through storytelling. Thus, in addition to gaining knowledge and understanding of the virtues that come from the local culture, children can also recognize and preserve their culture.