Evaluation of a product under an attitudinal approach

Lucy Niemeyer, Júlia Esposel
2019 Zenodo  
The research presented in this article, performed in Brazil, consisted of the evaluation of a specific product, the shaver, through the attitudinal approach techniques. The target product was chosen because it has a clear and unambiguous main function. Besides, it used individually and frequently. Shavers are found in the Brazilian market in a great variety of models, brands and prices. We tested a sample of shavers that are for sale in most drugstores and supermarket in Brazil. All the
more » ... il. All the participants were men. They were gathered according to their educational levels and kind of professional activity. The analysis of the result of the probing tools had allowed the identification of the needs and preferences of each group, and their ways of evaluating the shavers.
doi:10.5281/zenodo.2584102 fatcat:uzaopjpsqbfaxb3zoupupuniz4