Th e presented text is the result of refl ections on the issue of perceiving visual messages which are an illustration of the content of printed text by adults as primary recipients of book illustrations addressed to children of pre-reading age. Th e article contains refl ections on the pictorial character of our environment, it presents the underlying assumptions of the strategy of recognizing image preferences related to book illustration and trends in the preferences of adult intermediaries

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... n the area of book illustration in the aspect of areas of image realization and artistic quality recognized as the dominant elements of imaging. Th e article concludes with fi nal refl ections focused on the quality and value of observations in the context of a visual image in the form of a book illustration.