A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit the original URL.
The file type is application/pdf.
Transparency for Sponsored Content: Analysing Codes of Ethics in Public Relations, Marketing, Advertising and Journalism
2016
International Journal of Strategic Communication
Preserved Fulltext
As sponsored content is gaining ground globally, the boundaries between strategic communication, advertising and journalism are blurring. As sponsored content becomes more
doi:10.1080/1553118x.2016.1252917
fatcat:qyxswayczbeufkb37a5al67lha