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African Journal of Business Management
This study investigated the influence of different types of web page design on browsers' attitudes, figured out if information-processing styles play moderating roles, and examined the relationship between attitude towards the web page and visit intention. This research specifically designed three web pages, created in different types, words only, pictures only, and a combination of words and pictures. Respondents were undergraduate students, and answered questionnaires online. This researchdoi:10.5897/ajbm11.019 fatcat:4scuec6opbgmfclsh66sr7tfpa