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In this paper, "how a product engages users" is defined as a situation in which a product provides one or more additional features related to its primary function; therefore, the user has more senses engaged in the product experience. To describe it in a flexible way, how a product engages users literally equals to user engagement. Because user engagement is a novel domain, it is necessary to develop a new analytic tool for describing and recording it. Based on models and frameworks thatdoi:10.5281/zenodo.4057101 fatcat:3i3swdbdqvb4ng3oyi54ku2f3i