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Language in International Business
Language lies at the heart of international business (IB) activities, yet language as a key construct in the field of IB has not been sufficiently articulated or theorized. Language presents itself in forms such as national, corporate, technical or electronic, in functions in terms of defining hierarchies, exercising power or facilitating integration and in features such as the use of mixed syntax or gendermarking. Understanding the complex interplay between the multiple facets of language anddoi:10.1007/978-3-319-42745-4_6 fatcat:u5ncshbqw5arrdctw5cuv4dlzy