The Multifaceted Role of Language in International Business: Unpacking the Forms, Functions and Features of a Critical Challenge to MNC Theory and Performance [chapter]

Mary Yoko Brannen, Rebecca Piekkari, Susanne Tietze
2017 Language in International Business  
Language lies at the heart of international business (IB) activities, yet language as a key construct in the field of IB has not been sufficiently articulated or theorized. Language presents itself in forms such as national, corporate, technical or electronic, in functions in terms of defining hierarchies, exercising power or facilitating integration and in features such as the use of mixed syntax or gendermarking. Understanding the complex interplay between the multiple facets of language and
more » ... ow they affect day-to-day operations is becoming increasingly critical to global business effectiveness. The purpose of this special issue is, therefore, to catalyze and set a course for the development of a new domain in IB scholarship originating from an explicit focus on language.
doi:10.1007/978-3-319-42745-4_6 fatcat:u5ncshbqw5arrdctw5cuv4dlzy