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The terms regional image, place-promotion, place marketing, regional development and marketing of quality products seem to be used interchangeably within the literature reflecting the variety of definitions related to the subject area. The current paper overviews the relevance of regional imagery to consumers; the perceptions of regional and quality products; and the new directions in rural development policies from a marketing point of view. The case of Greece is briefly presented forfatcat:rkxwdbsrwrbv7khwehjwjeo4wq