A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2019; you can also visit the original URL.
The file type is application/pdf.
Do Pleasant Emotional Ads Make Consumers Like Your Brand More?
2014
GfK Marketing Intelligence Review
Preserved Fulltext
Brown, S. P.; Homer, P. M. and Inman, J. J. (1998): "A meta-analysis of relationships between ad-evoked feelings and advertising responses",
doi:10.2478/gfkmir-2014-0007
fatcat:ycy6abotijdjzabhog6mpjq4ua