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The research field "Services Science" deals with the opportunities and challenges of service sectors inside and outside organizations, aiming at the industrialization (global division of labor and automation) of these sectors. This goal can only be reached when the performance know-how an individual needs to execute a task can be language-critically reconstructed and managed with the aid of computers, like is the case with application software. By transforming the performance know-how into adblp:conf/amcis/LinkO09 fatcat:d755gsp3e5dsfjlhhgtlwghhlq