This paper addresses the question as to whether serial quality TV has the potential to valorize its fans. We draw on Bourdieu's theory of distinction, assuming that demonstrated preference for a specific cultural taste has consequences for the attribution of capital endowment overall, and especially within an adept group. These assumptions are tested via a 3 (preference for high-culture vs. conventional television vs. quality TV series) x 1 online experiment with between subject design plus

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... rol group (N = 389). Results showed that conspicuously favouring serial quality TV has the potential to function as a distinctive sign – at least to some extent. Significantly more cultural capital is ascribed to a quality TV fan than to a person showing a preference for conventional television. Within a certain group of connoisseurs, a quality TV taste is even worth as much as a preference for high-culture. Implications are discussed with regard to the theory of distinction and quality TV series as the object of investigation.