In this paper we put forth a survey that reinforcing the implementations of the rating behavior among the social consumers in online shopping. The proposed outcome of the project is to provide an enjoyable and everlasting experience to provide interactive features such as chat room and Instant messaging service, email support, feedback and reviews, currency conversion, like or dislike of the user comments and so on. Interpersonal rating behavior diffusion is proposed to deeply understand users

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... f the social circle which mainly include direct friends, mutual friends, and the indirect friends, for deeper understanding' of rating behaviors .These series of experimentations performed will outperform the disadvantages of the existing system.