This study explores the innovative strategies of women entrepreneurs integrating the role of work with personal and family responsibilities to achieve business success and a happy life. In addition, the study will also analyse the challenges faced in achieving work and life balance. This study uses a mixed-methodology approach involving structured interview techniques using questionnaires and semi-structured, in-depth interviews. A total of 50 Malay women entrepreneurs in Terengganu were

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... y selected to answer the questionnaire. Five of the samples have been interviewed in an in-depth manner. The findings show three key strategies undertaken by Terengganu Malay women entrepreneurs to integrate work and life demands. The strategies are: (i) engaged in stress management activities; (ii) plan their early work and home chores responsibilities; (iii) and use technology (mobile phones, internet) to manage work and home. Whereas, the challenges they face in achieving work and life balance are related to (i) discussing business problems with families; (ii) unable to do family work; and (iii) facing physical health / fatigue problems. To ensure the balance of work and life, this study suggests that women entrepreneurs should adopt innovative strategies in balancing work and life such as getting support from their spouses and families, engage in stress management activities, and change the structure of their work to make it more flexible.