This study examines the impact of greenwash on consumers' perceived risk, quality, confusion and satisfaction with electronic products that indicate that they are environmentally friendly. In addition, the effect of perceived quality and risk, satisfaction and trust on word of mouth was investigated while investigating the perceived risk and the confusion of the consumer on trust. This study was applied to consumers living in Erzurum provinces and 389 questionnaires were evaluated. In the

more »

... is of the data, SPSS 20 statistical program was used and reliability test and regression analysis were done. There is no effect the perceived quality and satisfaction on word of mouth when there is an effect of the perceived risk and confusion on trust. Another result there is effect of the perceived quality and satisfaction, trust on word of mouth while there is no effect perceived risk and confusion on trust.