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Globalisation/regionalisation of accounting firms and their sustainability services
International Marketing Review
Purpose -The debate about global integration (standardisation) versus responsiveness (adaptation) has recently been supplemented with perspectives that emphasise regionalisation. And while the discussion has also been extended from manufacturing to services, there are specific sectors and emergent topics that have not yet received much attention. This paper explores how accounting firms (Big Four) and particularly their sustainability services fit in thedoi:10.1108/02651330910971959 fatcat:qluw7wywwbdlfdqg5iipfunl24