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The Effect of Sales Promotion and Product Quality on Repurchase Intention at Restaurant of Brottus Fried Chicken Kupang
2019
Proceedings of the Proceedings of the 1st International Conference on Engineering, Science, and Commerce, ICESC 2019, 18-19 October 2019, Labuan Bajo, Nusa Tenggara Timur, Indonesia
unpublished
Consumer repurchase intention is very important for companies that want to extend the viability of their business and reap the success of their business in the form of long-term profits. Therefore, the purpose of this research is to find out how the effect of sales promotion and product quality on repurchase intention in Brottus Fried Chicken Restaurant. This research was conducted by survey method in which the population is all consumers who make repeat purchases at Brottus Fried Chicken
doi:10.4108/eai.18-10-2019.2290003
fatcat:5ukcadlmp5cb3pjccurf6kxhwu