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Today the media is replete with stories about Africa rising and enjoying middle –income status. Those promoting the narrative of Africa rising include the World Bank and western –trained elites. The narrative of success assumes that prosperity trickles down to Indigenous communities, who are pictured consuming mobile phones and tablets. At the same time, Hollywood and western media outlets continue to present images of Indigenous Maasai as a cultural export to be consumed. With emphasis ondoi:10.3127/ajis.v21i0.1526 fatcat:a3zsihzokzcqvluxqpsokm7gye