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The Driving Internal Beliefs of Household Internet Adoption among Jordanians and the Role of Cultural Values
[chapter]
Technology Diffusion and Adoption
The purpose of this study is to develop and validate a comprehensive model for the determinants of household Internet adoption through identifying the driving internal beliefs of individuals and the effect of cultural values on behavioral intention to adopt the household Internet among Jordanians. Given the widely recognized effect of cultural values on adoption of Information and Communication Technology (ICT), this study, applying Hofstede's multidimensional framework, investigated the effect
doi:10.4018/978-1-4666-2791-8.ch009
fatcat:dm3cy5pimrcjdchuslnso2uh3e