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International Journal of Marketing & Financial Management
A marketing person without adequate marketing skills will destroy sales instead of increasing it. Marketing in banking sector needs not only selling skill, but adequate knowledge about banking world also. A good sales person requires right soft skills like positive attitude, good communication etc, and should adhere to the principles like handling objectives, follow up etc. For years the banking services industry has researched over and over again what their customers are looking for. What arefatcat:k653yau33jgmjc6iuthm6elb4u