Microblog services have emerged as an essential way to strengthen the communications among individuals and organizations. These services promote timely and active discussions and comments towards products, markets as well as public events, and have attracted a lot of attentions from organizations. In particular, emerging topics are of immediate concerns to organizations since they signal current concerns of, and feedback by their users. Two challenges must be tackled for effective emerging

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... detection. One is the problem of real-time relevant data collection and the other is the ability to model the emerging characteristics of detected topics and identify them before they become hot topics. To tackle these challenges, we first design a novel scheme to crawl the relevant messages related to the designated organization by monitoring multi-aspects of microblog content, including users, the evolving keywords and their temporal sequence. We then develop an incremental clustering framework to detect new topics, and employ a range of content and temporal features to help in promptly detecting hot emerging topics. Extensive evaluations on a representative real-world dataset based on Twitter data demonstrate that our scheme is able to characterize emerging topics well and detect them before they become hot topics.