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When novelty is not enough
2008
American health & drug benefits
Neither orderly nor fully rational, the current healthcare environment is a mosaic of providers, products, services, and intermediaries delivering healthcare, regulatory, and other government institutions, and consumers. The information required for informed healthcare decisions for novel pharmaceutical interventions varies appreciably with the audience, the therapeutic area, and the stage of product development. In this environment, the viability of new product introductions can be heavily
pmid:25126215
pmcid:PMC4115311
fatcat:lwddwdn3pffl5dd3sv5fdvzbim