IMPACT OF SERVICE QUALITY ON PERFORMANCE OF BANKS (A Comparative Study of Selected Bank Branches in Rural Areas of Karimnagar District in Telangana)

E Prasad, G Prasad, E Prasad, G Bhavani Prasad, E Hari Prasad, G V Bhavani Prasad
2016 VFSTR Journal of STEM   unpublished
The banking industry in the service sector plays dominant role in the economy of the nation and citizens living in such economies are highly utilizing the electronic based banking services. Banks are creating value in the economy by extending their sophisticated value added banking services. For this, there is a high competition between public and private sector banks. Public sector banks have been enjoying the high share in the market while private sector banks have been providing high quality
more » ... of services to attract customers. To maintain this dominance in the banking industry, the quality of services being provided and should meet or exceed expectations of customers. There is significant relationship between quality of service rendered and the profitability of banks. Hence, an attempt is made to study the impact of service quality on profitability of banks.