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Recent efforts to formulate strategies that will turn Qatar's capital city into a global hub have given rise to a debate about the morphological and functional composition of one of Doha's most prominent areas - West Bay. At the end of the 20th century West Bay, also known as Diplomatic Quarter, was chosen by public initiatives to become the new Central Business District of Doha. Today, the appeal of West Bay as a business hub is contested by other emerging urban centres – such as the highlydoi:10.1108/ohi-04-2013-b0003 fatcat:jevxiewycna2foeq2gy5p2gkoy