How can imitation counterbalance innovation? An ABM Bass model for competing products

Philippe Collard, Wilfried Segretier
2014 2014 IEEE Eighth International Conference on Research Challenges in Information Science (RCIS)  
The general context of this paper is the Bass model which presented a theory of the adoption of new products. We propose an agent based modelling to allow to model the respective grow of competing products. We assume that there is competition for the same market among two trademarks: each one has its own rate of spontaneous innovation and its own rate of imitation. This paper deals with the relative weight of these competing behaviours on the global dynamics; in particular, we ask the question
more » ... f the equivalence between mass media influence and word-of-mouth effect.
doi:10.1109/rcis.2014.6861087 dblp:conf/rcis/CollardS14 fatcat:3oakzyibd5e2fcloxu624wjc6i