In this study, the importance of innovative ideas that are open to change and development will be examined by focusing on the theoretical framework of the concept of innovation as an innovation concept. New ideas and projects cannot turn into innovation, and therefore into a competitive advantage, without entrepreneurship. If innovation comes together with entrepreneurship, it creates economic value. Dec. For this reason, an innovative and dynamic understanding focused on innovation underlies a

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... successful innovation. Innovation is seen as a modern approach that is open to change and development and creates new employment opportunities while preparing a creative, energetic working environment for enterprises. In addition, innovation is an element that increases the competent employee and customer dependence of the enterprise and ensures customer satisfaction. Enterprises need to adapt to the environment and time due to the fact that it is an open system. One of the most important elements in achieving this harmony is innovation. A business that does not have an understanding of innovation will also lack the ability to develop and survive. Key Words: Innovation, Change, Continuity, Innovative Thoughts