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This study looks at previous research done in journalism and public relations to identify eight factors that determine newsworthiness. A survey was conducted first to confirm the importance of the eight factors among journalists and public relations practitioners. Then a content analysis of news releases from public and private corporations was used to determine if they contained the eight factors identified by the research. The study found that both journalists and public relationsdoaj:e982f3670dab44568d709b5cacb2782a fatcat:2wa4otutubcuti47q53cizp6ee