Recent tensions between Catalonian secessionism and Spanish central state erupted during the deep economic downturn that hit Southern European countries around 2010. The rapidly growing rise of a secessionist movement which demanded an immediate vote for self-determination became a major political conflict when the Regional Government decided to lead the claims to achieve secession using devices provided by Catalonian Statute of Autonomy (Home Rule). Different analyses have been used to

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... nd such challenge: from comparisons about economic and fiscal inequalities among Spanish regions to descriptions of perceived neglect or mistreatment from the central State. Strategic models have been also applied to foresee plausible scenarios for the ongoing conflict. Despite their virtues, these attempts were unable to explain the abruptness of secessionism and they failed to identify the triggers that converted an old but convivial tension into a potentially damaging clash among neighbors. Here I present data pointing towards two psychological factors that have played an important role on the mounting wave of demands of self-determination: Intensive persuasion by local media and continuous social pressure through monopolizing the public space with secessionist symbols. If the present depiction is correct the recent secessionist campaign in Catalonia will be remembered as an example of mass indoctrination and social intimidation within a democratic context.