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THE INFLUENCE OF PERCEIVED VALUE ON SATISFACTION IN E-HAILING SERVICES: TIME AS MODERATING EFFECT
2022
Journal of Information System and Technology Management
In the last couple of years, Millennials have emerged as the largest user segment of e-hailing services. Although e-hailing services have prospered, there is not much research that fully explores Millennial users' satisfaction, particularly on e-hailing services. One of the most influential factors leading to users' satisfaction in e-hailing services is perceived value. The purpose of this study is to determine the aspects of perceived value (economic value, convenience value, symbolic value,
doi:10.35631/jistm.727008
fatcat:k7kogqdxhfabtmed3tmtgcuz5e