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Sources of Market Information, Its Quality and New Product Financial Performance
2018
Engineering Economics
While we observe a growing interest in the role of market information in new product development (NPD), existing research has still largely ignored the quality of market information that is a crucial issue in the era of the information society. What does affect the quality of market information in new product development projects, and how does this quality influence the financial performance of new products? In this paper, we address these questions and hypothesize that sources of information
doi:10.5755/j01.ee.29.1.13405
fatcat:zaddsm3d7jf2ldu7r3adyzjyu4