A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2021; you can also visit the original URL.
The file type is application/pdf.
PENGARUH ATMOSPHERIC TERHADAP BEHAVIORAL INTENTION DENGAN VARIABEL SERVICE QUALITY SEBAGAI INTERVENING STUDI EMPIRIS PADA RESTORAN DI DAERAH MENTENG
2015
Jurnal Manajemen (Fakultas Ekonomi Universitas Katolik Indonesia Atma Jaya Jakarta)
Preserved Fulltext
This study examines the behavioral intention of respondents who have been to Lara Djonggrang restaurant, Menteng, Jakarta, a restaurant serving typical Indonesian food themed with the legend of Central Java, which is the story of Lara Djonggrang. The study was conducted to determine the factors that affect behavioral intentions while atmospheric serves as independent variable and service quality as mediation variable. The analysis technique used in this study is the PLS (Partial Least Square).
doi:10.25170/jm.v12i1.817
fatcat:6ayx2pr3jvgx5e7tnjlzoj7aca