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State of Shopping and the Value of Information: Insights from the Clickstream
2010
International Conference on Information Systems
A critical challenge for online retailers is to determine what types of product and price information are best suited to influence online conversion. While it has long been known that customers differ in their state of shopping, it is cumbersome to learn about such latent differences offline. The availability of clickstream data however helps us in identifying meaningful segments of sessions on the basis of customers' online behaviors. We examine whether product and price information had
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