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The article is devoted to the "camp nature" of American movie mix and the process of acquiring its authentic stylistic form determined by its genesis on the one hand, and by the "sensibility of an era" (according to Susan Sontag who coined the term "Camp"), on the other. Using the example of "Batman" (1966) the author shows how the nar rative elements of a comic strip get arranged into a new pattern perceived as a fresh articulation of the "living myth".doi:10.17816/vgik5396-104 fatcat:jsnkvkrdynfpplb7glib65yicy