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The role of the zakat agency is very important to restore the trust of the natural community to carry out their obligations as a Muslim. The application of strategies in collecting zakat, infaq, and alms funds is very much needed, one of which is by cooperating with public figures to become marketing media for zakat amil. Public figures are required to provide good education for the community, especially public figures in the field of religion, because many of their activities are publicdoi:10.54045/jeksyah.v1i1.4 fatcat:cgpwo6fcrnbatpeqxlhcqtjj5q