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Stepping Outside the Self Promotes Pro-Environmental Behaviors
2018
Sustainability
Although different self-perspectives can prompt different mindsets, leading to different responses, little is known about how self-perspective impacts pro-environmental behaviors. This study explores the effect of self-perspective, i.e., either self-immersed or self-distanced perspective, on environmental attitudes and behavior. Based on an online survey of 409 respondents in the United States, we find that pro-environmental behaviors are perceived as more important and less costly from a
doi:10.3390/su10093128
fatcat:szfctiat2rduxbzodet4myaicy