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Optimizing budget constrained spend in search advertising
2013
Proceedings of the sixth ACM international conference on Web search and data mining - WSDM '13
Search engine ad auctions typically have a significant fraction of advertisers who are budget constrained, i.e., if allowed to participate in every auction that they bid on, they would spend more than their budget. This yields an important problem: selecting the ad auctions in which these advertisers participate, in order to optimize different system objectives such as the return on investment for advertisers, and the quality of ads shown to users. We present a system and algorithms for
doi:10.1145/2433396.2433483
dblp:conf/wsdm/KarandeMS13
fatcat:66rxvetibvfrjjplzgd746o42i