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The article is dedicated to memes, their genesis, essence and typology. The purpose of the research was to analyze the current state of infosphere from memetics perspective. The methodology is based on the extrapolation principle of conceptual construct of evolutionary biology to understanding of the essence of culture and its development. The final conclusion of this research was an assumption that biological evolution continues in cultural. Cultures, which are evaluated as highly developed,doi:10.22394/1726-1139-2020-9-92-100 fatcat:kn3naynoafcsld6r3wra6jlpme